Our top 11 books - chosen by the CIPR Inside team
Viral Change: The Alternative to Slow, Painful and Unsuccessful Management of Change in Organisations - Herrero, LSo many large corporations spend millions of dollars on programs thatthey think will create positive change in their organization. As thechange vehicle gets bogged down in committees and long-term commitmentsand strategies, the originals goals are often lost. Leandro Herrero'sapproach in "Viral Change" is completely different. This well-written,easy-to-follow book will teach you how to create lasting change in thecorporate world. The author, a psychiatrist, debunks many myths aboutcreating change in the corporate structure and outlines the process invery simple and straightforward steps.
Enterprise 2.0: How Social Software will change the future of work - Cook, N
Socialsoftware has taken the Internet by storm, fuelling huge growth incollaborative authoring platforms (such as blogs, wikis and podcasts)and massive expansion in social networking communities. Thesetechnologies have generated an unprecedented level of consumerparticipation and it is now time for businesses to embrace them as partof their own information and knowledge managementstrategies."Enterprise 2.0" is one of the first books to explain theimpact that social software will have inside the corporate firewall,and ultimately how staff will work together in the future.
Handbook of Communication Audits for Organisations - Hargie, O and Tourish, D
Thecentral purpose of this book is to explore how audits provide a clearpicture of the communication climate which organisations face,internally and externally.
Making the connections, Using Internal Communication to Turn Strategy Into Action - Quirke, B
Companiesknow that communication with their people is important. They know thatthe energies and the enthusiasm of their employees need to point in thesame direction. However, in the enthusiastic rush to plug togetherdifferent components of communication best practice, many organizationsare short-circuiting their own efforts."Making the Connections" looksat what a business needs from its people to succeed, what gets in theway, and the role of communication in helping to bridge the gap.
The CEO: Chief Engagement Office. Turning Hierarchy Upside Down to Drive Performance - Smythe, J
Youmay be a senior executive wondering how to engage hundreds or thousandsof employees in your vision, strategy or the transformation of thebusiness; or a specialist in HR, communication and change, tasked withthe challenge of 'aligning and mobilizing' your people. In either case,you no longer want compliant people, you want individuals who willengage their creativity at work. For their part, engaged employees wanta say in their work and in how the business changes. "The ChiefEngagement Officer" explores a management philosophy which recognisesthe value of opening up decision making to the right groups to improvethe quality of decisions and change, accelerate execution and broadenownership.
Living the Brand: How to Transform Every Member of Your Organisation into a Brand Champion - Ind. N
Asthis readable book argues, if organizations are to maximize the fullintellectual capital at their disposal and deliver excellent service,they need to engage employees with their ideals
Our Iceberg is Melting, Changing and Succeeding Under Any Conditions - Kotter, J and Rathgbeger, H
This charming story about a penguin colony in Antarctica illustrateskey truths about how deal with the issue of change: handle thechallenge well and you can prosper greatly; handle it poorly and youput yourself at risk. One curious penguin discovers a potentiallydevastating problem threatening their home - and pretty much no onelistens to him. Their story is one of resistance to change and heroicaction, confusion and insight, seemingly intractable obstacles and themost clever tactics for dealing with those obstacles. It is a storythat is occurring in different forms around us today - but the penguinshandle change a great deal better than most of us.
Communicating Change, Winning Employee Support for New Business Goals - Larkin, T J and Larkin, S
Whena company decides to make a major organizational change - whether it'sa new emphasis on customer service, quality management, restructuringor downsizing - managers must get the message through to front-lineemployees, and enlist their support...or the changes will create moreturmoil than progress. Written for busy managers at all levels, thisbook offers specific prescriptions for effecting successful changecentered around three guiding principles: conveying the message throughsupervisors, communicating face-to-face, and making the changesrelevant to each work area.
The Extra Mile, How to Engage Your People to Win - Macleod, D and Brady, C
Anexcellent book based upon sound and practical real world "how it is".Chris Brady and David MacLeod cover the spectrum of taking your peoplewith you in developing business momentum.
The Dynamics of Persuasion, Communication and Attitudes in the 21st Century - Perloff, R M
TheDynamics of Persuasion" provides a comprehensive and up-to-dateintroduction to persuasive communication and attitude change. Offeringa thorough discussion of classic and contemporary theories ofpersuasion, this text explores the structure and functions ofattitudes, consistency between attitude and behavior, and issues inattitude measurement.
InternationalCommunications Strategy: Developments in Cross-Cultural Communications,PR and Social Media - Cambie, S and Ooi, Y M
InternationalCommunications Strategy is about the cross-cultural challengescurrently facing PR practitioners. Offshoring, globalisation and therise of China and India have been triggering unprecedented change inthe communication sector. New channels of global communications arealso being opened up by social media tools, bringing different culturesacross the world together instantaneously online. Understandingcross-cultural aspects of PR includes understanding the culture ofdifferent societies, online culture itself and cross-border uses ofsocial media.